TOP PICKS
Stax
A strong choice for stores and subscription brands with steady volume. The membership model (monthly fee plus interchange at cost with a small per-transaction amount) often lowers percentage markups as you grow. Recurring billing, text-to-pay for dunning, and ACH support make it a fit for subscription boxes and SaaS that want predictable margins.
Payment Depot
Good for growing eCommerce that wants transparent interchange-plus and simple statements. Works well with common gateways and carts and is easy to evaluate against your effective rate. If your mix includes a lot of regulated debit, interchange-plus can be especially efficient.
Worldpay
Best when you’re scaling across regions or running multiple brands. Enterprise rails, reporting, and partner integrations suit larger catalogs and omnichannel setups. Negotiate terms; multi-year agreements are common at this level. Clover
Not just in-store—paired with common gateways and links, it’s a practical choice for hybrid retail-plus-online brands that want one vendor mindset and fast deposits. Useful when you already run Clover in a store and need simple online checkout or pay-by-link for special orders.
Leaders Merchant Services
Hands-on setup with access to Clover and mainstream gateways. Ideal if you want someone to wire up your cart, payment links, and recurring settings quickly and stay available after go-live. Ask for interchange-plus in writing.
Merchant One
Fast approvals and straightforward help connecting your gateway, checkout, and virtual terminal. A practical path for new stores that want quick onboarding and next-day options.
Swipe4Free
If you use dual pricing or compliant surcharging for certain online workflows, the signage and programming help can be useful. Remember: surcharge applies to credit only and must be disclosed; many brands still prefer showing a “card price” up front to reduce friction.
HOW ONLINE PRICING REALLY WORKS
Your total cost is interchange plus small network assessments plus the processor’s markup. Online and subscription transactions usually sit in card-not-present categories, so sending the right data helps: AVS and CVV at checkout, accurate postal codes, and 3D Secure where the risk profile or region demands it. If you have consistent volume, transparent interchange-plus or a subscription model often beats flat-rate over time. Always compute your effective rate monthly by dividing all fees (processing, gateway, monthly, chargebacks, refunds) by gross card sales and multiplying by 100.
SUBSCRIPTIONS AND ACCOUNT UPDATING
For recurring billing, insist on network tokenization and an account updater so expired or re-issued cards continue billing without manual outreach. Use dunning that retries intelligently and sends polite pay-by-link reminders. For higher tickets or annual plans, offer ACH alongside cards; it can lower cost and reduce involuntary churn from card expirations.
BASIC FRAUD AND CHARGEBACK CONTROL
Keep checkout simple but secure: AVS, CVV, velocity limits for rapid retries, and optional 3D Secure for risky transactions or regions. Make descriptors readable, set clear shipping and refund timelines, and keep item descriptions accurate—most disputes are service related. For subscriptions, show the next bill date in every receipt and make cancellation straightforward.
WHEN TO ADD ACH
Use ACH for larger annual or semiannual subscription plans, B2B repeat orders, and invoice-based sales. Publish refund timelines (ACH credits post slower than card refunds) and validate accounts on the first payment to reduce returns.
NEGOTIATION—WHAT TO ASK FOR
Ask for the exact markup in writing (basis points and per-transaction cents) on interchange-plus, or the full subscription plan details (monthly fee and per-transaction cents). Get gateway and tokenization costs, 3D Secure pricing, chargeback fees, batch and monthly fees, and funding timelines with weekend rules. If you’re omnichannel, confirm you won’t pay twice for tools you don’t use.
5-STEP ROLLOUT PLAN
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Pick pricing and gateway: choose interchange-plus or a subscription model; confirm tokenization and account updater.
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Configure checkout: enable AVS/CVV and test one-page checkout on mobile; turn on 3D Secure where risk warrants it.
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Set subscriptions: billing intervals, dunning schedule, pay-by-link, and clear cancellation language in receipts.
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Add ACH where it helps: bigger plans or invoices; set refund timelines and account validation.
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Measure weekly: effective rate, approval rate, chargebacks, refund rate, time-to-fund. Re-quote if effective rate drifts up.